Barr Soft Drinks, a leading UK-based soft drink manufacturer, has recently launched a new product under its popular Rubicon brand – Rubicon Raw. This latest addition to the Rubicon lineup aims to cater to the increasing demand for healthier and more natural drink options among consumers.
More About Rubicon Raw
Rubicon Raw is a range of sparkling fruit drinks made with only four simple ingredients – fruit juice, sparkling water, natural flavours, and a touch of sugar. Unlike traditional soft drinks, Rubicon Raw is free from artificial colours, sweeteners, and preservatives, making it a healthier alternative for consumers looking for a refreshing drink without compromising on taste.
The new product range is available in four mouth-watering flavours – Mango, Pineapple, Orange, and Passionfruit. Rubicon Raw Mango has been crafted with juicy Alphonso mangoes sourced from India, while Rubicon Raw Pineapple uses the sweetest pineapples from Costa Rica. The Orange and Passionfruit variants also promise to deliver an authentic taste experience that will transport consumers to a tropical paradise.
Adrian Troy, Marketing Director at Barr Soft Drinks, commented on the launch of Rubicon Raw, “We know that consumers are increasingly looking for products with fewer ingredients, more natural flavours and healthier credentials. With Rubicon Raw, we’ve created a range of drinks that deliver on all these fronts while still offering the delicious and authentic taste experience that the Rubicon brand is renowned for.”
Rubicon Raw is available in 500ml PET bottles and is currently on sale in all major UK supermarkets and convenience stores. The launch of Rubicon Raw is expected to be a significant milestone for Barr Soft Drinks, as it strengthens its position in the highly competitive soft drinks market and meets the evolving demands of today’s consumers for healthier and more natural drink options.
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