Aussie Resident Smith Looks to Finally Bring Neutonic Drink Down Under After Backing from Major Investors
James Smith and Chris Williamson’s Neutonic drink could land in Australia by the end of the year.
This comes after the duo’s flourishing nootropic brand closed a funding round that raised £2.7 million, bringing its total valuation to £14.6 million.
Australian influencer and co-founder of the Sweat app, Kayla Itsines, has bought in, as have Grenade founder Alan Barratt and online muscleman Mike Thurston.
Smith and Williamson launched their Neutonic drink — a blend of natural caffeine, vitamins and nootropics — in November 2023.
In the 18 months since, the influential pair have generated over £7 million in sales, shifting more than three million cans of the productivity beverage on Amazon, TikTok Shop, and their own website.
“Today, we can announce that we raised $3.7 million in our first round of funding for Neutonic,” Smith said.
“This brings our company valuation to $20 million.
“And there’s probably going to be quite a bit of news and press surrounding this. Just so you know, this doesn’t mean we’ve sold the business.
“It means we’ve brought onboard some exceptional talent and some people of fantastic influence — including Alan Barratt from Grenade.
“Securing this funding means that we can now produce more stock, more products, go into more territories and finally take on the big challenge of retail — putting Neutonic into shops.”
The Neutonic Drink Is Going Global
The fresh cash injection will also be used to grow the Neutonic team, as Smith and Williamson eye Australia’s health-first culture as a key opportunity for expansion.
“Australia, we’re coming,” Smith wrote on social media.
It’s understood that regional leads will be appointed to spearhead Neutonic’s launch Down Under by the end of 2025.
The UAE is another market they’re keen to crack.
Smith, who calls Sydney home, has previously expressed a strong desire to bring the Neutonic drink — along with the caffeine-free Focus capsules and sachets — to Australia.
Certainly, it’s a question he’s frequently asked by fans.
The Therapeutic Goods Administration (TGA) — Australia’s government body responsible for evaluating, assessing, and monitoring products classified as therapeutic goods — is the main reason it hasn’t yet happened.
Regulations — which Smith has called “stupid and outdated” — prohibit some of the nootropic ingredients in the Neutonic drink.
Smith and Williamson have explored ways around this, including identifying ingredient swaps that wouldn’t compromise the product’s efficacy.
With an Australia release now pencilled in for this year, it seems they may have found a solution.
“What we’re building here is a fully fledged nootropic business, where we’re looking to make the nation more productive,” Smith added.
“There have never been more distractions with social media, alerts going off on your phone, juggling so many different tasks at the same time.
“Think about it this way: to us we feel productivity could be the next fitness. Rather than people needing a PB in the gym or to run the fastest 5k, some people just need to be able to commit to lock in every day…
“We’re looking forward to growing this. Not just being one of the most popular ‘influencer’ drinks on Instagram — but being one of the biggest nootropic businesses worldwide.”
