Push Creatine Monohydrate Gummies Investigation Confirms Underdosed Batches
Push has confirmed that some of its creatine gummies fell short of label claims following the conclusion of an internal investigation.
More worryingly, it believes its former manufacturer altered the product formula without the brand’s knowledge, sending different, fully-dosed samples to Eurofins for bogus testing certificates.
This latest revelation follows the exposé from viral online personal trainer and entrepreneur, James Smith.
Often called the “Dark Knight” of the fitness realm, Smith took aim at several brands he alleged were selling “sweets” as supplements.
Push, in particular, was firmly in his crosshairs. Smith, who says his partner, friends, and family all bought Push Creatine Monohydrate Gummies after being “slammed” with paid ads, claimed they contained a fraction of the purported creatine content after conducting his own testing.
The brand initially fought back, stating tests designed for powders would “inaccurately show no creatine present” when used on pectin-based gummies.
However, Smith then revealed his trump card, publishing similarly damning results using Push’s own preferred method of testing.
He urged Push to “come off sale immediately”: Push obliged, promising to launch an immediate inquiry into the influencer’s findings.
The result of that internal inquest is now in — and it’s not good news for Push Creatine Monohydrate Gummies.
“At Push Gummies, we’re passionate about creatine and the powerful role it plays in health, wellness, and performance,” a statement posted in August read.
“Since day one, our mission has been to make creatine more accessible and convenient for everyday athletes.
“Recently a video claimed that the creatine content in Push Gummies was lower than stated on our packaging.
“In response, we immediately paused sales and initiated a full investigation with Eurofins — our independent testing lab — and our former manufacturer.
“Eurofins, a globally respected laboratory that has conducted all our product testing, received sealed product batches shipped directly from New Zealand for this latest investigation.
“We’re extremely disappointed to confirm that Eurofins’ testing found some recent batches of our gummies contain less creatine than specified on the label.
“Even more concerning, we believe our former manufacturer altered the product formula without our knowledge and may have sent different, fully-dosed samples to Eurofins to pass quality checks.”
Push says it went to “great lengths” to ensure compliance with its formula, visiting and auditing the factory, observing production, verifying raw materials and supply chain, and conducting repeated testing with Eurofins.
“Despite these safeguards, the integrity of our product was compromised,” it added.
The brand has now issued an apology to supporters who bought the defective Push Creatine Monohydrate Gummies, stating that some may be eligible for refund or credit on future orders.
“To our Push Gummies community, we’re deeply sorry,” the statement continued.
“You trusted us to deliver a product that met the highest standards, and we regret that we have let you down.
“Quality is non-negotiable for us, which is why we’ve always strived to operate well above industry standards. Until now, verified results had consistently confirmed that our gummies met or exceeded the stated 1,670mg of creatine monohydrate per gummy.
“We understand how frustrating this situation is and are committed to making it right. Customers who purchased batches identified by Eurofins as underdosed may be eligible for a credit or refund. Please contact us at hello@pushgummies.com for more details.
“Importantly, there are no food safety concerns related to this issue. The only matter under review is whether the creatine content in some batches was lower than intended. All ingredients used are safe and fully compliant with food safety standards.”
Push Creatine Monohydrate Gummies: Looking Ahead
This whole saga is painfully similar to the Ovrload controversy — the first creatine gummy brand Smith called out in his crusade against the category.
Founded by young entrepreneur Johnny Lye, Ovrload confessed it was let down by a previous manufacturer cutting corners.
It has since apologised, switched suppliers and relaunched with new flavours.
Indeed, before Push’s statement, Smith surmised that, like Ovrload, the brand had been “f**ked up good and proper” by a Chinese supplier giving one set of gummies to Eurofins for testing and another set — containing little to no creatine — to the brand to sell on as supplements.
Push now finds itself facing a PR crisis. Questions will rightly come about which batches were genuine, and which were essentially duds.
Judging by comments on social media, emails have been flooding in from disgruntled customers across the UK, Australia, and New Zealand demanding refunds.
With Push insisting some batches were dosed as per the label, the added challenge for customers is proving which ones they received.
Those who ordered the gummies over the course of several months might not be able to do so.
In the meantime, the brand says it has found a new manufacturing partner for Push Creatine Monohydrate Gummies in Australia and will be relaunching in the coming weeks.
At the time of writing, products are still listed as out of stock on its website.
“Every future batch will be independently tested by Eurofins US, with additional safeguards in place to ensure integrity and accuracy.
“We’re incredibly grateful for the support our community has shown us during this tough time. We are focused on coming back stronger and can’t wait to get high-quality creatine gummies back into your hands soon.”
