Big news for all you matcha lovers out there – Morning Made has just dropped its viral Matcha Latte blend into over 1,100 Woolworths stores nationwide. That’s right. Your fave Matcha blend is now just a supermarket run away.
Morning Made founder Brad Matthews recently shared the story of how this huge development came about in a frank and honest LinkedIn post. He explained that, after a hopeful sales trip to the States, he came home brimming with excitement, ready to push for bigger things with the brand. The plan? Pitch to Woolies. But instead of an easy win, they were met with resistance from the buyer.
The issue? The price point. See, Morning Made’s hero product, their individual stick sachets, were too expensive for Woolworths’ shelves. But rather than walking away, Brad got creative. Just as the range review deadline was about to slam shut, he proposed a brand-new format: a 10-serving pouch version that would shake up the shelf, come in under the all-important $10 price point, and still deliver the quality and flavour fans love. And it worked.
Now, after ironing out the details over the Christmas period, the new pouches are officially rolling out across over 1,000 Woolworths stores.
Morning Made Matcha Latte
If you’ve somehow missed the buzz, here’s what makes Morning Made’s blends so popular: they’re quick, clean, and seriously tasty. Each blend is made with ceremonial grade matcha, which means smooth, grassy flavour with that classic umami kick – not the bitter, powdery stuff you sometimes find on shelves.
It’s also:
- Dairy free, gluten free, vegan friendly
- Low sugar
- Packed with L-theanine (for calm focus) and antioxidants
- Less than 30mg of caffeine per serve – so you won’t be buzzing like a coffee bean
- Ready in under 2 minutes
You can grab the pouches in Original, Strawberry, and Vanilla blends at your local Woolies, so it’s now easier than ever to swap your morning coffee for something that tastes good and makes you feel good.
Final Thoughts
So there you have it. From a tough pitch to a national supermarket launch, Morning Made’s journey is as bold as their matcha is green. Brad and the team made it happen with a clever pivot and a lot of persistence – and now we all get to reap the benefits!
Next time you’re in Woolies, make sure you keep an eye out for those green pouches in the tea aisle!
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